I worked on the Kane NY Instagram account as a digital media intern at Decent Workshop. I was frequently in charge of writing captions for three types of posts: product promotion, #KaneGetEnough (a feature of inspirational women) and artistic regrams. I had to think abstractly to match the tone of the account. It was nice to work on an established account and tap into the existing voice, as well as to come up with new ideas and ways to write. I also continued to curate the Pinterest page and continue the established aesthetic theme.
- Selected individuals to feature
- Helped find photos
- Composed captions
I’ve included a few samples of the Instagram rows to show the unique writing challenge. The talented designers and art directors would lay out the Instagram feed weeks in advance to establish a very curated and stylized feed. The photos would all be published at the same time, so it was necessary to write captions quickly since it was essentially 3-in-1.
Individual Post Samples
- Maintained Pinterest page with 10+ pins a day.
- Researched new relevant accounts to follow.
- Built upon existing boards and continued the aesthetic themes
- Created new board coinciding with the MoMA event.